Overview

The Australian food and complementary medicines market is an established yet dynamic market, focusing on product differentiation as their key growth strategy. The market consists of intensively innovative product lines that are supported by the rich biodiversity of the region. Food Standards Australia New Zealand (FSANZ) is the statutory authority in the Australian government health portfolio, and it is responsible for developing food standards for Australia and New Zealand. 

The Australia New Zealand Food Standards Code contains several standards that lay out requirements for foods sold in Australia and New Zealand. Foods imported into Australia must comply with strict biosecurity requirements and with the Food Standards Code. Food importers are responsible for ensuring that all the food that they import complies with the relevant standards given in the Code. 

In Australia, the Therapeutic Goods Administration (TGA) regulates complementary medicines. These consist of traditional herbal medicines, nutritional supplements, vitamins and minerals, Homeopathic (diluted) preparations, Aromatherapy preparations, including essential oils, traditional Chinese medicines, Ayurvedic (traditional Indian) medicines, etc. Complementary medicines require mandatory registration with the TGA, depending on the product categorization, along with Good Manufacturing Practices (GMP) compliance and local sponsorship. Complementary medicines must be included in the Australian Register of Therapeutic Goods (ARTG) and are differentiated by the AUST L or AUST R number on the labels.

Freyr provides professional assistance for compliance with food and complementary medicine products, novel food registration, label and claims review, ingredient analysis, and complementary medicine application along with GMP compliance and local sponsorship.