Food and Food Supplements Regulatory Services in Australia and New Zealand

Food and Food Supplements
Regulatory Services in Australia and New Zealand


The ANZ nutraceutical/dietary supplements market is an established yet dynamic market, focusing on product differentiation as the key growth strategy. The market is divided into segments such as dietary supplements, functional food, and functional beverages. The market has intensively innovative product lines that are supported by the rich biodiversity of the region. Food Standards Australia New Zealand (FSANZ) is a statutory authority in the Australian Government’s health portfolio, which develops food standards for Australia and New Zealand. 

The Australia New Zealand Food Standards Code (the Code) contains a number of standards that set out requirements for foods sold in Australia and New Zealand.  Foods imported into Australia must comply with strict biosecurity requirements and the Food Standards Code. Food importers are responsible for ensuring that all food they import complies with the relevant standards in the Code.  In Australia, the Therapeutic Goods Administration (TGA) regulates complementary medicines (AUST-L). These include herbs, vitamins, nutraceuticals/nutritional supplements, and natural health supplements.  

Freyr provides professional assistance for the classification of food products, novel food registration, label & claims review, novel food ingredient analysis, and complementary medicine application. 


Freyr Expertise

  • Food Product Classification
  • Novel Food Ingredients Assessment
  • Claims and Food Label Review
  • Claims Consultation and Substantiation
  • Regulatory Strategy
  • Regulatory Intelligence Report
  • Periodic Updates on the Product-specific Regulatory Guidelines/Standards         
  • Novel Food Enquiry Submission
  • Novel Food Registration
  • Import Guidance
  • Regulatory Advice for Complementary Medicines
  • Product Listing on the Australian Register of Therapeutic Goods (ARTG) or Product’s Recipient Change Post the Listing
  • Review or Preparation of Nutrition Information Requirements
Freyr Advantages


Freyr Advantages


End-to-end Regulatory consultation on requirements of Food Product classification, compliance, registration, and market launch


Qualified team of experts with hands-on experience across all categories of foods like health supplements, dietary supplements, nutraceuticals, health functional foods, health functional beverages, foods for special dietary use, etc.


Support for region-specific Regulatory activities


A strong relationship with different health authorities viz. US FDA


Extensive partner network across the globe